Communique360 win HSBC Rail Business awards 2008.
Date: 2nd March 2009
Communiqué360 win Marketing Campaign of the Year.
Against stiff competition from top 10 agencies and the largest number of entries ever received in this category before, Communique360 demonstrated their superiority with c2c’s version of the ATOC London 2for1 sales promotion campaign. Results were achieved through the development of highly strategic integrated communication channel phasing, across the full spectrum of in-home, broadcast, outdoor and digital channels. . The campaign focussed on real passengers and their preferences and experiences of travelling with C2C.
FirstGroup Buses trials Blind banner network initiative.
Date: 2nd March 2009
How do you cost effectivelty offer a free bus trial to customers who live only 400 meters from a bust stop, are none bus users and qualify on a number of other criteria. Communique 360 developed a geo targeted Blind Network Banner Campaign that received a 0.27% click through rate to a qualifying questionnaire Micro site. Only those prospect that were truely none bus users were sent a free week’s travel pack, all handled by Communique 360. Results to date are astonishing not only based on the success of the initiative but also the safeguards put in place allowing the mass collection of data for research and analysis. Cost per trialists acquired have been slashed in comparison to earlier call centre work.
No data or house hold drop was used in the making of this promotion
Jersey 2009 Campaign achieves 20% increase in enquiries.
Date: 2nd March 2009
The latest advertising campaign for Jersey Tourism has exceeded all expectations. The new campaign line “Europe without the Euro” has hit a chord with the British public, who are looking for that British holiday with a Continental flavour.
Solt. The Society for London Theatres has embarked on a Mothers day initiative.
Date: 2nd March 2009
With Mothers day just around the corner, Communique360 has created a precision campaign aimed at convincing people that there are more creative presents than “Flowers or Chocolates”. Utilising an integrated approach both on and off line the creative is based on Pandora’s box and features a chocolate box opening to reveal images of west end shows escaping in a blaze of light.
