Challenge
The advent of budget scheduled airlines meant that Monarch’s brand proposition needed to work much harder than ever before. Our challenge was to refresh their brand identity, create a new visual language, implement across all on and offline media, and create brand differentiation at every consumer touchpoint.
Solution
Communiqué 360 held consumer research focus groups to establish the brand equity of Monarch. We then charted the consumer journey and developed a branding strategy for growth by defining the brand values and personality and evolving the brand identity to give a more contemporary look and feel. This was then implemented across the entire company and developed into a new online customer experience.
Results
TBA
