Challenge
Explore! is Europe’s leading adventure travel company operating in over 100 countries worldwide. New entrants to the market threatened Explore!’s market leading position. Our challenge was to recommend a way forward.
Solution
Following a brand audit Communiqué 360 developed a market positioning strategy, and designed a new identity to communicate this change. We created a new visual language for all marketing collateral both on and offline, and identified and delivered product development concepts.
Results
Explore! has retained its position as the UK’s number one adventure travel company, and since the rebrand has seen sales rise at a rate of 15% per year.